What is SEO?
SEO can be defined as a set of rules which must be followed by a blog or website owner for optimizing their sites for search engines which result in getting to page one to enhance their search rankings. Essentially SEO is strategy and string of techniques used to increase visitors to your website and thus bringing is more leads and getting more sales.
SEO or Search Engine Optimization is now more important than ever and every webmaster, needs to be familiar with the potential of SEO in order to make the most of their website. SEO is also a great way of enhancing the quality of your website by making them fast, user friendly and easily navigable.
Why is SEO Important for my Website?
A majority of your potential audience would find out about your product or service by searching for it on Google or any other search engine. However, they are more likely to click on the pages which appear on the 1st page of Google. Ideally your webpage should make it to the top 3 suggestions on the Google result page or else it could be ignored by the viewers. The top spot pulls in 42% of the business followed by #2 at 11%, then #3 at a whopping 8%! If you are a business owner who is trying to find the best way of getting more visitors on your website then you should consider investing with a SEO expert.
Good SEO practices for increased usability of your website
SEO is not just confined to search engine rankings. Sound SEO practices can enhance the user experience and boost the usability of your site. When your website is featured among the top 3 suggestions of Google, your website’s trust is automatically increased. When you and your competition are selling similar products, the website which is SEO optimized is more likely to feature on top. It would not just increase the click through rate of your site but also gain you a number of paying customers. The kind of people who will be visiting your site are actually looking for the products or services you are offering. So investing on a reputable SEO agency is an absolute necessity for any webmaster or small business owner.
On-site SEO and Off-site SEO
On-site SEO refers to all the things that can be done on your webpage to boost it’s rankings. There are many aspects of on-site SEO such as:
- Optimization of page titles and description
- Permanent link structuring
- Breadcrumb or a set of links on the top of the site for easy navigability
- Internal linking
- Text formatting
- The 404 page
- Page speed
- Optimization of images
Off-site SEO on the other hand refers to all the SEO activities which can be done off the website. Just like on-site SEO off-site SEO also helps to elevate your ranking on Google. External link building is the primary aspect of off-site SEO which plays a vital role in the ranking algorithm of Google.
Before concluding, it needs to be mentioned that SEO is not going to help your cause, unless you have a steady stream of solid content. When searching for your website SEO specialist, you need to make sure they’re doing their keyword research which will provide you with fresh, original, keyword based content. While SEO would give your webpage a boost, you’d need to focus on your content for enhanced traffic and fast conversion.
