Your local customers are resorting to the internet in search of local businesses
There days more than 96% of internet users search for local businesses on Google and more than 46% of all the Googled items are local. About 50% of local internet users turn to Google to search for a company’s location or number. It might be surprising to learn that almost 78% of local searches results in an offline purchase. SEO works wherever you may be! Whether you live just need Boise local SEO, you be covered!

Individualized results
Google is already generating search results based on the location and previous search history of the searcher. If you are logged into your Google account then your search results would be largely based on where you are at, as well as your previous searches. In the days to time individualized search results would be more in demand and the importance of local SEO would continue to grow.

Extensive use of smartphones 
Each year the number of searches being made on mobile devices are steadily growing, which means your website needs to be “mobile friendly” in order for those mobile searchers to be able to see your website in the correct format. It goes without saying that most of the searches on phones/tablets are conducted while on the go. The launch of a variety of technology would naturally lead to more mobile searches about all possible immediate requirements. No wonder that location based searches are gaining in popularity. Always keep in mind that local SEO would help your business secure a firm position and allow you to promote your product or services to local customers who are trying to find what you are offering.

Personal connections with customers
Consumers of our time wants to select a company with which they can connect on a more personal level. A solid SEO campaign with local keywords and local content would allow you to bond more closely with the local customers.

Best conversion level among all local advertising channels
These days there are numerous online directories which displays the name, address and number of your business along with additional information on your products or services. The online local directories are known to dominate the first page of Google search results. Local directory marketing which is part of the local SEO strategy would automatically lead to a greater conversion rate than any other regular advertising options. 

​Lastly it needs to be mentioned that local SEO is no longer a choice but a crucial part of the marketing strategy of any successful business.